EAT ME
La Belle  Province 
Ann and I are preparing for another trip to
my old Montreal Montreal Canada 
Food has been on my mind for a couple of
other reasons as well but not because I’m hungry. Since the odious vulgarian
south of 49 absurdly insisted on renegotiating NAFTA into CAMUS or USMC or
whatever, the last family dairy farmer in this country has been angry over the
erosion of his subsidized artificial market. Additionally, news stories
concerning the federal government’s efforts to update the pantry-dusty Canada
Food Guide have amused me. The tempest swirling in an orange juice carton
constitutes the dilemma of political rule: How important is the well-being of
the many as opposed to the commercial interests of a select few?
(I’m reminded of a point-of-purchase
Coca-Cola campaign I had the misfortune to be involved with a number of years
ago. The target demographic was Latinos in California 
I booked a two-room apartment for Ann and
me on Mackay, across the street from Concordia 
University ’s massive, brutalist Henry  F. 
 Hall  Building 
I would have to download an app and
re-input all of the information I’d already provided. When we arrived at the
address in the freezing dark weighed down by luggage I would be e-mailed a pass
code. The pass code in turn would facilitate a virtual check-in. After that I
supposed I’d need a 3-D printer to make a key for the unit. It was all a bit
too James Bond. Anyway, I don’t own a cell phone; I exist beyond the fringe. I
cancelled our reservation.
(An unhappy memory played a role in my
decision. A few years ago I booked us into an industrial loft south of St.
Patrick’s Cathedral: fabulous price, an even better location. Trouble was the
key was awaiting collection five city blocks away – which is nothing provided
you’re not humping suitcases uphill after a long and irritating day of travel.
You don’t even want to speculate on what aircraft cabin pressure does to my
gut. Perhaps the balloon effect is related to my diet.)
So I booked Ann and me into something
resembling a proper hotel located at the corner of Sherbrooke 
La Belle  Province 
My friends and I used to attend Montreal
Manic indoor soccer games, human pinball, at the Montreal Forum mainly because
of the venue’s concession stands’ toasted hot dogs. The limited entertainment
value of the nascent and ultimately failed sport was entirely secondary. Even
the misguided vendors who shilled salmonella at the Olympic Stadium during
Expos baseball games tried to copy Forum hot dogs. I’ve never been a swift
study myself but, goddamn, serving up a decent hot dog isn’t quantum physics
unless of course they don’t exist as handy, hand-held malnutrition in a
parallel universe. 
Smoked meat sandwiches were a fussier
proposition because the competing delicatessens used their own seasoning
formulas. This is the way WE did it in the old country. Should you
ever wish to start a fight in Montreal, skip ideology and language and opine
instead on the texture and moistness of a particular establishment’s smoked
meat. Then again, the argument may be as tired as day-old rye bread because
some of the classic joints are no longer in business and the survivors have
changed hands, gone corporate.
Mike’s was the sub shop that created the ‘Co-star’
for delivery from modest premises, a toasted foot-long steak-and-pepperoni
sandwich layered with Provolone cheese, lettuce and tomato slices, and drizzled
with Italian dressing. Initially the only competition was the cheap micro-waved
ingredients purveyed by Mr. Submarine. I believe the Mike’s chain was spooked
by the incursion of Subway. Its management’s grandiose counter strategy of
emulating the successful formula of western Canada 
And so, hello, bonjour, La Belle Province.
I’ll be dropping in for a bite. Or three. But not everything all at once. I’m
thinking breakfast, lunch and dinner? Or maybe three successive days.
 
No comments:
Post a Comment