HUMAN WRECKAGE
You’re All Right, Jack
The other day I went into our local Canada
Post outlet to buy some stamps. I asked for a book of ten. The clerk, blonde
and always cheery, suggested a set of 12 Christmas themed ones. I was about to
say something like “Whatever” when I spotted a packet featuring a Montreal
Canadiens CH sweater crest displayed under the plastic countertop. I pointed, I
said, “I’ll take those instead.” She indicated that I’d be getting only six
stamps. I said, “I’ll take two then, please.” I made an unexpected decision in
a fraction of a second, without a conscious thought based on a visual cue.
Logos, emblems, mascots and symbols
surround us, images of a language we all understand without having to consult a
wordless dictionary. They can be
commercial or nationalistic, scientific or sacred. They may convey information
or emotion; they can unite and they can divide. The mathematical symbol for
infinity, a continuous line with neither beginning nor end, essentially a
tipped over figure eight, was designed in 1655. Bald eagles are more numerous
in Canada than they are in the United States yet we tend to think of the raptor
as the “American bald eagle” and the bird stirs patriots as much as their
beloved Stars and Stripes. A maple leaf is synonymous with Canada , so much
so that American corporations operating in this country use it as an apostrophe
in their subsidiaries’ word marks. The basic red leaf design is a child of the
60s though it seems as curiously ageless as the cross of St. George.
Choosing a new emblem or symbol is an
exercise fraught with peril. Ask a New Zealander about the flag debate in that
country. Here in Edmonton
the mayor is soft selling a new civic flag. Last week the Royal Canadian
Geographic Society in conjunction with Canadian
Geographic magazine announced that the gray jay had been designated Canada ’s
national bird. Nothing is official until Parliament makes it so. The unveiling
of a new national symbol would dovetail nicely with the celebrations planned
for the 150th anniversary of Confederation in 2017.
Once known as the Canada jay, the gray jay should be properly called the grey jay north of the Medicine Line but America
exercises its global power even in ornithological circles. Canadians in all
provinces and territories are familiar with the bird that is too tough to
migrate. All of us call it a “whiskey jack,” a corruption of the Cree word
“wisakedjak” which translates as “mischievous prankster.” Owls are wise; loons
are crazy. I applaud the whimsy of the Society’s selection of a good natured
joker.
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