SAINTS PRESERVE US
A Second Rate Fourth Estate
For most of the duration of one of my advertising jobs in Calgary I frequented a
dingy pub near the shop at lunch hour. When you turn up in a place at pretty
much the same time five days a week for almost a decade and sit on the same
stool, people get to know you. The owner added the National Post to his Calgary
Herald subscription because he realized pretty quickly that I am a
newspaper junkie. The waitress always had the paper positioned at my usual spot
at the bar like a placemat. Of course I got to know the other regulars.
Mr. Ed was an elderly man with an impish
twinkle in his eye. He always sat at the same table with Ken, his best friend
of 60 years or more. Sometimes their grown children and their spouses would
join them for lunch. Mr. Ed believed that the City of Calgary ’s use of the colour red, specifically
on its mass transit vehicles, was a subliminal conspiracy orchestrated by the
federal Liberal Party. Rational discussion of graphic identity, its usages and
applications, was impossible.
The Edmonton
Journal has been our city’s paper of record since 1903. The province of Alberta was admitted into Confederation
in 1905. The Journal is one of many
Postmedia titles in Canada .
Postmedia is possibly the most inept media company ever, excepting the evil
Carver Media Group Network (CMGN) featured in Tomorrow Never Dies (Hello, Mr. Bond.), Fox News and Canada’s own
hysterical Sun Media. Naturally and needlessly, Postmedia acquired the Sun
newspapers in 2014.
Sidebar: Paul Godfrey, currently
Postmedia’s CEO, engineered the sale of Sun Media to Quebecor Media, a company
run by the man who would be king of Quebec ,
Pierre Karl Peladeau. Mr. Godfrey then bought the tabloids back on behalf of
Postmedia for less than a song, merely a chorus and a bridge. Suddenly many
major Canadian cities had one proprietor overseeing their two competing daily
newspapers. Mr. Godfrey then paid himself and other senior executives handsome
bonuses even though Postmedia is crippled by some $670-million in debt, its
shares are pretty much worthless and its employees tend to get fired, victims
of continual cost cutting measures.
Last September the Edmonton Journal was graced by the ballyhooed Postmedia makeover.
The paper’s front page masthead, formal and elegant black type, was transformed into a square, literally and virtually an enlarged app icon. That
the square was two tones of orange led to paranoid cries that the Journal was tacitly supporting the
provincial NDP government elected the previous spring. I thought of Mr. Ed, how
could I not? ( In fact, Mr. Godfrey had ordered all Postmedia newspaper editorial writers to endorse Stephen Harper's Conservatives in last October's election.)
In a note to its readers the Journal
explained that the box designed by media experts in Europe suggested Edmonton ’s river valley
and its fall foliage at sunset. Really? The note went on to crow that the Journal was now a tiered publication,
craftily refined to serve its diverse readership across multiple platforms. The
note on page A2 did not indicate that the Edmonton
Journal was now some kind of fertility drug runt; that it looked exactly
the same as the Montreal Gazette, the
Ottawa Citizen and the Calgary Herald except for the hues of
its logo square.
The reimagined Journal launched with a creepy print and outdoor campaign featuring
a giant index finger dressed in various costumes. The message was whatever your
interests, whatever your platform, the latest news was at your fingertips.
National and international news was packaged into a special National Post insert. The business
section was rebranded as the National
Post’s Financial Post. Content
throughout the paper became increasingly meaningless and fluffy as a lot of it
now flowed from a central source based in Hamilton. I stopped picking up the National Post because half of it including some of its already thin
sports coverage was reprinted in the Journal.
Articles grew shorter.
I soon noticed a change in my morning
habits. While I still spent half an hour or more with the Globe and Mail, the Journal
was relegated to two or three sips of coffee. Every edition of the paper seemed
Monday-skimpy. The layout grew increasingly bizarre, television listings would
turn up in the business pages which were tucked away in the back of the
National Post insert which wasn’t thick enough to line a bird cage or wrap a
fish anyway.
Postmedia announced that the company was
integrating its dual, competing newsrooms across the country as yet one more
cost cutting measure. Many respected reporters, columnists and editors lost
their jobs; the non-unionized papers in Alberta were particularly decimated.
Here in Edmonton
for instance a local beat will now be covered by just one Postmedia journalist
filing on behalf of both the broadsheet Journal
and the tabloid Sun. That story will
then go to a copy desk where it will be smartened up for Journal readers or dumbed down for Sun mouth readers.
The Edmonton
Journal and the Edmonton Sun used
to be fierce competitors. Up until last week they continued to spar at least
somewhat as rivals under the same ownership umbrella. Mr. Godfrey has always
maintained that Postmedia’s competition is not other newspapers, either his
company’s own or others in the industry, but digital entities such as Google or
Facebook. The only content that matters to him is advertising content.
The Catch-22 is that lame editorial content
however cost effectively sloughed off on an alienated and disaffected
readership (whatever their preferred platform) by an organization that once specialized in the gathering and dissemination of news does not bode well for
the future of Postmedia. Advertisers like an audience; they’re fussy that way.
My sense is that if Mr. Ed is right about a nefarious Liberal scheme to paint
parts of the prairies red, Postmedia is without the resources, acumen or
inclination to investigate. Real stories, and the many angles and points of
view any story has will go unreported too.